| WhyIsItSoExpensive.com | ||
The question can be asked about Mercedes, Porsche, Rolls-Royce, Ferrari, Lamborghini and BMW cars. It can be asked about $25,000 Swiss watches, any diamond ring etc. There are products that cater only to a specialty market where people are willing to pay a higher price for quality and utility and those products are manufactured in small numbers and therefore are more expensive to manufacture and to market. THE ROM ACTUALLY IS EXTREMELY INEXPENSIVE IN UTILITY The ROM is actually the absolute least expensive way to get the health and fitness benefits that are normally obtained from over 90 minutes of exercise per day. If the time of the ROM user is worth at least 5 dollars or 5 euros per hour then the ROM is an absolute bargain. If the cost of the ROM is spread over a 30 year period then the total cost of the ROM is a mere $1.45 per day plus of course 4 minutes of cost of time. If four people in a household or office are using it then the cost is less than $0.40 per day per person plus of course the 4 minutes. How do we know that the ROM will last at least 30 years with 4 people using it? We know that because we have a few ROM machines for over 12 years in commercial use where they have endured between 20 and 60 uses per day for over 12 years without the need for service or repair, except for rubber hand grips and brake pads for the centrifugal brake on the flywheel The purchase price of the ROM includes 10 year free parts warranty. Five years of free parts right away and then an additional 5 years after ROM owners write us a during the first 5 years about their experience with the ROM. That letter need not be complimentary, it should just relate the truth in their own words exactly as people see it. Since 1990 we have had fewer than 250 occasions of sending out parts for all the ROM machines out in the field. That includes in 1995 a series of 35 ROM machines that had a fault in the computer power supply where the LED lights burned out after people had the machines for under 2 years. WHY MOST PEOPLE CANNOT AFFORD NOT TO BUY A ROM For most people it is not the savings of time that makes the ROM worth $1.45 per day because many retired people have plenty of time, but they also have plenty of exercise equipment that they do not use and their health keeps deteriorating at a pace much faster than if they would be exercising. Fact is that 92% of people who own exercise equipment do not use it. For these people the ROM represents the difference between exercising and maintaining their health and not exercising at all and spending at least 4 minutes per day on average swallowing medications and making visits to the doctor and hospital with ailments they could prevent and reduce with exercise. But they do not do exercise because it takes much more than 4 minutes per day. If I could make a very bitter pill that sells for $10 apiece and would magically give the same effects as from 60 minutes of exercise I would not be able to fill the orders fast enough for orders of 100 pills at a time. Well sorry, no such pill is available but the ROM is the closest thing to it. But it takes 4 minutes of hard work. Four minutes is a do-able proposition and that is why 85% to 90% of ROM owners use their machines to full advantage (compared to 8% of people who own conventional exercise equipment). EXPENSE OF TIME COMBINED EXPENSE OF MONEY AND TIME NOW WHY DOES THE PURCHASE PRICE OF THE ROM HAVE TO BE SO HIGH? The marketing cost is the biggest expense in the ROM. There IS NO MARKET FOR A 4 MINUTE EXERCISE MACHINE because anybody in their right mind just knows that a 4 minute workout could not possibly exist. They are absolutely wrong of course, but as long as they do not realize that they are wrong, they will not be interested in a 4 minute exercise machine. If we were to spend the same advertising money to advertise treadmills we would sell about 150 times as many treadmills as we sell ROM machines. When finally some people are seriously interested in buying a ROM machine and they have no problem with the price, they would still want to make certain that they are not making a big mistake and they would like to have the advice from an “EXPERT” such as a personal trainer or a doctor. Not to anyone’s surprise these “EXPERTS” will immediately declare that there is no such thing as a 4 minute workout, because if there were such a thing they certainly would know about it, in fact the whole World would know about it. Such is the circle reasoning of most experts in all fields of knowledge. Experts kill a lot of ROM sales leading to low number of sales, leading to low volume manufacturing, leading to high manufacturing and sales cost. The first 10.5 years of manufacturing and marketing the ROM we made nothing but losses. I had to subsidize the ROM project with money from our other family business ( www.NordicSauna.com ) and you have to be very stubborn to keep doing anything for 10.5 years, making no wages and having to subsidize it on top of that. Without my stubbornness there would not even be a ROM today. Since the beginning of the year 2001 we finally started making a profit because the referral sales keep growing every year with ever more ROM machines out in the field. It will still take a long time to recover all the money invested and to pay for the many years of making not even wages from the ROM project. Some “very smart” people have several solutions to the marketing problem of the ROM. They say that lowering the price of the ROM would make the ROM more affordable to many more people and create more sales which in turn would make the manufacturing cost lower. This is another example of circle reasoning. Read below. CIRCLE REASONING OF EXPERTS CIRCLE REASONING THAT A LOWER PRICE WILL MAKE MORE PROFIT If you have additional questions or comments, please email me at
Alf Temme
Romfab Factory showroom: 8137 Lankershim Blvd North Hollywood, California 91605 Phone: (818) 787-6460 Email: alf@QuickGym.com Website: www.QuickGym.com
|
||